Theory

5 mins

VA vs AI: 3 Roles Humans Still Excel In

Why the smartest move in 2026 is VAs + AI, not VAs vs. AI. In this post, we describe three ways humans are still better than AI (and might be for some time)

Every week, I see another LinkedIn post celebrating how someone "fired their entire team and replaced them with AI agents."

The comments are full of people asking: "Should I do the same? Is the age of the Virtual Assistant over?"

My answer: Absolutely not. And it won't be for a long time.

Here's why, and more importantly, what you should do instead.

AI is a Tool, Not a Teammate

Let me ask you something: Would you hire a hammer to run your workshop?

Of course not. A hammer is incredibly useful in the right hands, but it can't read blueprints, make judgment calls, or adapt when something goes wrong.

AI is the same. It's a powerful tool that can 10x your team's output. But it's not a replacement for human intelligence, judgment, and adaptability… at least not yet.

The companies winning right now aren't choosing between humans and AI. They're combining both.

Let me show you where humans still dominate, even in 2026.

3 Roles Where Humans Still Outperform AI

1. Account Management

AI might occasionally read the room correctly, but having a human in the loop makes your clients feel like they actually matter—especially for higher-ticket services.

Here's the risk: One tone-deaf, automated message can cost you a client you spent months acquiring.

I've seen it happen. A company automated their client check-ins using AI. The bot sent a cheerful "Hope you're having a great week!" message... right after the client posted on LinkedIn about a major setback. The client canceled their contract within a week.

The lesson: Don't risk your revenue on a bot. When you're dealing with relationships that generate $5K, $10K, or $50K+ annually, the human touch isn't optional. It's essential.

2. Personal Assistance

When the task is "free up my time and allow me to focus on what matters," a person still shines.

Why? Because real executive assistance requires:

  • Managing ambiguity ("Handle this however you think is best")

  • Making judgment calls ("Should I interrupt Andrei for this, or handle it myself?")

  • Picking up the phone to call you for input rather than displaying an error message

AI can handle defined, repeatable tasks brilliantly. But when the job is to be your right hand—anticipating needs, making smart decisions with incomplete information, and adapting on the fly: humans are still leagues ahead.

Example: I ask my VA to "clear my afternoon so I can focus on the pitch deck." She knows that means:

  • Reschedule meetings (but not the one with the potential client)

  • Order lunch to my desk

  • Put my Slack on Do Not Disturb

  • Check in once at 3pm to see if I need anything

An AI tool would need explicit instructions for every single step. A human just gets it.

3. Systems Management

Take it from someone who builds automation systems for a living: You definitely can automate your systems to get things done, but it takes a lot of effort.

More importantly, one small change (a software update, a new team member, a shifted process) and AI falls out of sync.

Sure, a VA can use an automated system. But I'd still rather have a VA behind the wheel than autopilot in 2026.

Why? Because when something breaks (and it will), a human can:

  • Recognize the problem

  • Work around it temporarily

  • Flag it for you to fix

  • Keep operations running smoothly

An AI agent just... stops. Or worse, keeps running with incorrect data, creating a cascade of problems you'll spend hours untangling later.

The Winning Strategy: VAs + AI

Here's my overarching point: The winning strategy isn't VAs OR AI. It's VAs + AI.

Humans using machine tools have 10x the performance a single person had just a few years ago.

Think about it:

  • A VA with AI can draft emails 5x faster

  • A VA with AI can research competitors in minutes instead of hours

  • A VA with AI can manage your calendar, inbox, and tasks simultaneously

  • A VA with AI can create content, analyze data, and handle customer service at scale

The math is simple: One VA + AI tools = the output of 3-5 traditional VAs, but with human judgment, adaptability, and relationship management still intact.

What This Means for Your Business

If you're running a service business doing $500K-$5M in revenue, here's what you should do:

Don't Fire Your VAs

Instead, invest in training them to use AI tools effectively. The ROI is massive.

Don't Hire More People... Yet

Before adding headcount, ask: "Could our current team do more with better tools?" The answer is almost always yes.

Do Automate Ruthlessly

Use AI for repetitive, defined tasks. Use humans for judgment, relationships, and problem-solving.

Do Create Hybrid Workflows

Design processes where AI handles the grunt work and humans handle the thinking. For example:

  • AI drafts the email, VA reviews and personalizes it

  • AI pulls the data, VA analyzes and presents insights

  • AI schedules the meeting, VA manages the relationship

The Bottom Line

We're not in the "AI replaces humans" era. We're in the "AI makes humans unstoppable" era.

The companies that figure this out first will dominate their markets. The ones that fire their teams and go all-in on AI agents will struggle with the things that actually matter: relationships, judgment, and adaptability.

Use AI to make people faster. Don't replace those people just yet.